Airbnb marketing tips


Got a property listed on Airbnb? 

The following Airbnb marketing tips will help you get more happy guests, more inquiries, more bookings and higher profit.

Advertise your Airbnb on more platforms

Advertise your rental on more websites similar to Airbnb.

In addition to Airbnb you should add your property to large and trusted vacation rental sites such as Flipkey, Booking Homestays, Tripadvisor and Holidaylettings. 

See the full list of 20 better alternatives to Airbnb here.  

Advertise your vacation rental on multiple websites to get more exposure.

More exposure = more bookings = more profit. 
It's that simple
Once you have a property listed on Airbnb it's fast and easy to copy the text and pictures to othe websites. 
Manage bookings from multiple vacation websites easily by using the Airbnb ICAL calendar tool to reduce the chance of double bookings or use a professional channel manager tool such as Lodgify or Airg ms to update your availability in real time.

Improve your Airbnb ranking 

Get on top when someone searches for a property like yours. 
Especially if you are renting your property in a popular area,  you have probably noticed the competition can be fierce and it's getting harder and harder to be on the first page when someone searches for a vaction rental on the Airbnb website. And as more and more properties are added daily and weekly you must know how to defend your place on top of Airbnb search. 
Our comprehensive guide Airbnb SEO Tip s and s trategies gives you the steps to climb to the top of Airbnb search and stand out from the crowd. 

Get your own professional booking website

By taking direct bookings via your own website you’ll save 15-20% commission. Here are some recommended tools:


It’s never been easier to create a website for your vacation rental business. By making guests book directly via your own Lodgify website, you’ll increase your direct bookings, free from commissions. It’s fast, free and easy to get started. No coding or design skills are required; just choose your template and the rest will be done for you. It takes only a few clicks to get online.  

Easily take credit card payments on your website. All  worldwide currencies are accepted securely on the SSL-protected website. There are no commissions or hidden costs.

In addition, you can automatically synchronize calendars, rates and reservations across sites like, Airbnb and more.

It's fast, free and easy to ge t started

Airbnb Marketing in Social Media (ASMM)

Use social media and search engines to promote your vacation rental

Social media is a powerful tool when it comes to Airbnb marketing. As a vacation rental owner, you may think there’s not much for you to gain by using social media to market your Airbnb property – but you’d be wrong. Even if you only have a single place and you’d consider it “nothing special,” if you’re not using social media for your listing, you’re missing an opportunity to get more bookings. 
Furthermore, linking from social media to your Airbnb listing can help you boost your Airbnb ranking, pushing your listing higher in the Airbnb search engine. This will increase your chances of getting more bookings. 

Here are the top social media platforms to consider:

Airbnb marketing on Instagram

Because so much of marketing a vacation rental is about images, Instagram is the #1 platform where you should be building a following and engaging.

Instagram is a great place to post photos of your vacation rental (remember to use professional pictures), photos of your neighborhood and places you like to recommend to your guests, and much more.

In your Instagram account, include a link to your Airbnb listing or website in the bio.

Search for relevant hashtags, here are some popular Airbnb related Instagram tags:




#airbnbhome / #Airbnbhouse

#airbnb+city (for example #AirbnbLondon  #AirbnbParis etc) 


Look at other relevant and popular accounts using similar hashtags, and start experimenting

See also: Airbnb instagram marketing

Airbnb marketing on Facebook

Facebook can be a great place to make your friends and network (and their networks) aware you have a vacation rental. Ask your close family and friends to share, and maybe you’ll gain some extra bookings from it.

You might get some bookings directly from your network, but more importantly your listing will get something called social signals, which in turn will help your listing appear higher in search engines such as Google or Bing. This increases your change of getting more views and bookings. 

You can also build your own website to promote your vacation rental. Whereas most booking sites take a 15% - 25% booking fee, you will keep more money on direct bookings through your own website. I'm using the free version of Webnode to promote my listings. It's a free and simple webcreator to use, and it has a free payment solution as well.

Keywords / tags: Airbnb marketing, vacation rental marketing, Airbnb marketing tips


Got a vacation rental? Let us do the job for you.

If you're a vacation rental owner or a private person considering to rent your guest room, flat, house or other property to earn some extra money, we'll help you to get started today - at no cost whatsoever. 

1) We'll help you get listed on the most popular and trusted vacation rental sites - and they are all 100% free to use. 

2) We'll optimize your ad to make sure it shows on top of search when someone searches for a property like yours

3) We'll help you set up the ICAL calender booking system, which enables you to receive bookings from multiple vacation rental websites without risiking double bookings. 

4) You can email us any time with questions. We have many years experience with private vacation rentals and we're glad to help. 

Drop us an email today by using the contact form below and we'll get back to you within few hours. 

Contact us with any questions

Airbnb alternatives

  • Flipkey by Tripadisor Flipkey by Tripadisor

    Tripadvisor is the largest travel site in the world with millions of users worldwide.  Tripadvisor is a m u st join for any vacation rental owner wanting more bookings. Tripadvisor has just launced it's free-to-list program, making it possible for private and professional...

  • Hotelscombined Hotelscombined

    Hotel search engine with also a wide range of apartments offered. This site searches through all majord accommodation sites and always returns the best price. Hosts can add their properties for free, guests gets a price guarantee on bookings.  After making your search, use the filter...

  • Homestays Homestays, one of the largest hotel search engines in the world, has just lauched it's own Homestay section to compete with Airbnb and other similar concepts. It's free for vacation rental owners to add their properties and travelers can search among 10 000's of Homestays worldwide.  GO TO...

  • Homestay Homestay is a worldwide booking platform where anyone can book a homestay including tourists, leisure travellers, students, interns, people relocating for work or those who simply want to experience local culture and meet local people when they travel.

  • VRBO / Homeaway VRBO / Homeaway

    VRBO is on of the most popular vacation rental sites in the US with over more than 1 million listings. You can rent everything from cabins & condos to castles or villas. 

Tools for Airbnb hosts

  • Great news ! The most powerful tool in the vacation rental industry is now AVAILABLE Great news ! The most powerful tool in the vacation rental industry is now AVAILABLE

    Automate your vacation rental business with this powerful tool. A must have for Airbnb hosts and Vacation rental owners.   Automated messaging   Channel Manager   Team Management   Take Direct Bookings   Payment Processing   Pricing...

  • See how much you can earn on Airbnb See how much you can earn on Airbnb

    See how much you can earn on Airbnb by using their new Airbnb Income Calculator Tool. Try it here  

  • Get a professional vacation rental website Get a professional vacation rental website

    Get your own professional website for your vacation rental. With an independent website you can take direct bookings and avoid fees (most vacation rental sites such as Airbnb, Tripadvisor or Booking takes up to 20% on top of your price, imagine if you could keep this cut yourself). There are...

  • Check your Airbnb ranking position Check your Airbnb ranking position

    It's a proven fact that people are more likely to click on and book the listings appearing first after they have made a search on Airbnb.  And with 100's or even 1000's of Airbnb listings in the most popular areas, and more listings added every week, you better stay ahead of your...

  • 4 ways to earn money on Airbnb without owning a residental property 4 ways to earn money on Airbnb without owning a residental property

    Did you know there are several ways to make money on Airbnb without owning any residential property?   You can rent / lease a property from someone else and rent in on Airbnb You can co-host for another Airbnb user Airbnb also let people earn money on experiences You can become an...

A must read for every vacation rental owner:

  • 07/05/2020 08:59

    How to Use Pinterest to Promote Your Airbnb Listing

    Pinterest is one of the most underutilized but most powerful tools to promote your vacation rental outside of Airbnb. See our tips about how to use Pinterest to promote listings from Maeva Cifuentes, Head of Content at Get Paid For Your Pad: If you’re like a lot of Airbnb hosts, you’re...

  • 02/10/2020 11:37

    Airbnb host? Get a free promotion

      Would you like a free promotion of your Airbnb listing?  Today there are tons of Airbnb listings out there and it can be hard to stand out and gain a decent amount of exposure, views and bookings. The ongoing COVID-19 crisis has not made the situation any better.  Now is your...

  • 10/12/2019 19:50

    Avoid Airbnb fees - the ultimate guide

    Avoid Airbnb fees. Airbnb takes up to 20% of your profit.  What if there was a simple way to keep those money?  In this article we'll show you several ways to avoid those fees and keep more of your hard earned money. Got a flat, guest room, house, boat, van, cabin or would you like to...

  • 12/18/2018 22:06

    Top 20 Vacation Rental Software

      Top 20 Vacation Rental Software 2021 / 2022. Here are some of the widely used vacation rental tools and software you can take a look at. They'll help you manage your vacation rental business, such as syncing bookings from different channels, taking online bookings, reservation management,...

  • 08/03/2017 22:36

    Airbnb phone numbers by contry

    Airbnb brags about their 24/7 open customer service, but numbers are well hidden on their website. So, we're making it easy for you and providing all Airbnb local phone numbers:    Canada 1-855-424-7262 Taiwan 0800 868 313 United Kingdom +44 203 318 1111 United States...

  • 02/25/2017 00:28

    We'll help you list your vacation rental

    Do you own a vacation rental? We'll help you list your vacation rental at all the biggest and most trusted vacation rental sites worldwide. These includes: Flipkey by Tripadvisor / Holidaylettings Booking Airbnb Homeaway Roomorama VRBO Sailo (for boat owners). Get a $100 coupon if signing...

  • 01/16/2017 21:50

    Advertise boats on Airbnb

    Did you know you can advertise boats and yachts on Airbnb? If you've got a boat and people can spend the night in it, earn some good extra money by putting it on Airbnb. Other sites to advertise your boats on are Tripadvisor and Sailo (the Airbnb for boats)  

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